Experts Knowledge

Experts Knowledge

Measurable Success for Your Practice

TOP 10 Strategies for Your Success

A Guide to Implementation After the Course

01

Start Immediately

Develop routines — for yourself and your patients. The start is crucial!

4 weeks after the course, you will have already forgotten 50%.

Decide in advance who you want to help and schedule firm appointments even before the course. Only when you become more confident will patients trust you. The competition never sleeps.

02

Stand By Your Expertise

Minimally invasive aesthetics — and plastic surgery even more so — is an art that translates very well into real money. It is an enormously fast-growing mainstream trend for people aged 20–80 — all private-pay services that are actually fun to offer.

Aesthetic treatments are mainstream — social media has boosted self-confidence.

Be proud of helping people feel more confident and fly your flag. “I’m a real doctor” is language from a bygone era — those colleagues are still playing vinyl records at night.

03

Expand and Consolidate Your Knowledge

Review your materials regularly, take further courses, and observe skilled practitioners in your area. Exchange experiences with other course participants.

Use YouTube and other channels to learn new techniques.

04

Stock Your Supplies

Keep an adequate stock of common fillers and cannulas. Don’t forget hyaluronidase. No patient wants to hear: “I’m afraid I only have one filler in stock, but I can order more.”

We all need pressure — so do you! The approaching expiry date forces you to step on the gas.

Carry out treatments from your own stock and give the impression of being a seasoned expert.

05

Leverage Your Own Reputation

Your patients trust you in your field of expertise. Any new knowledge you communicate will be accepted without question — why not? Use that trust!

Add a dedicated tab on your website — the effort is minimal.

Use Faltenlos’s professional marketing materials in your practice and waiting room to highlight your expertise. Patients will bring it up with you!

06

Turn Patients Into Customers

Building lasting customer loyalty is challenging. Competition in the private-pay sector is fierce.

Show your patients that you truly see them.

Go the extra mile to show patients how much their wellbeing matters to you. What steps are you taking to introduce and sustain patient retention measures?

07

Build Alliances

The law gives you the authority to perform aesthetic treatments without restriction. Beauty studios, alternative practitioners and hairdressers beautify millions of people every day — partnering with a doctor allows these businesses to grow their position and revenue, and so will you.

Search Google Maps within 1–2 km of your practice and go there or call — don’t delegate! Search for terms like “microneedling”, for example.

Here you can increase your throughput, grow more skilled, earn good money — and win new patients for your practice.

08

Bring Your Staff on Board

Get your medical assistants excited — they are your mouthpiece and ensure that new patients come to you effortlessly.

Treat your medical assistants for free or at cost price.

Develop a simple incentive plan — cash, cinema tickets, vouchers or team events. Your core business will also benefit from the fresh energy.

09

Plan the Integration and Implement It Rigorously

Create a fixed time slot for aesthetic treatments — and stick to it, e.g. Wednesday evenings 6–8 pm or Saturday afternoons.

The time slot must suit your patients — not necessarily you.

Gradually build up a range of services in line with your knowledge and set prices that you stick to initially.

10

Leverage Our Expertise

Let us or others advise and support you in the implementation. We are happy to help with advice and practical assistance.

Are you interested in a personal consultation? We look forward to hearing from you.

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